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Meta, the parent company of Facebook, Instagram, and Threads, has updated its cannabis advertising p…

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Meta, the parent company of Facebook, Instagram, and Threads, has updated its cannabis advertising policy to allow the promotion of non-ingestible CBD products with limitations. This move follows the federal legalization of hemp and its derivatives and the expansion of the marijuana legalization movement.[0] Meta is now in line with other social media companies that have revised their rules regarding cannabis promotion. Twitter, for example, relaxed its rules in the United States to allow the promotion and sale of hemp-derived topical CBD products containing no more than 0.3 percent THC.[1] Google also made a policy change to allow the promotion of FDA-approved pharmaceuticals containing CBD and hemp-derived CBD topicals with THC content of 0.3 percent or less in certain regions.[1] Both platforms require certification by LegitScript.[1]

CBD, or cannabidiol, is a major component of the cannabis sativa plant, commonly known as marijuana.[2] It is one of the primary activators of the endocannabinoid system, which plays a role in pain and the nervous system.[2] Unlike THC, CBD does not induce psychoactive effects. It has been shown to have potential health benefits, including reducing anxiety and depression, relieving pain, and improving sleep. CBD has also been found to help with conditions like epilepsy, anxiety disorders, and chronic pain without causing psychoactive effects.[3] It also has anti-inflammatory properties, making it useful for treating conditions like arthritis.[3]

CBD's non-psychoactive nature and potential health benefits contribute to its appeal. It offers a natural alternative for overall well-being and good mental health. However, it is important to note that CBD products are not a cure-all, and individual results may vary.[4] It is always recommended to consult with a healthcare professional before incorporating CBD into one's routine.

The updated advertising policy by Meta allows for the promotion of non-ingestible CBD products, but with limitations. This means that certain CBD products, such as topicals, may be advertised on the platform. However, ingestible CBD products, such as oils or edibles, may still be subject to restrictions. It is important for businesses and advertisers to familiarize themselves with the specific guidelines and limitations set by Meta to ensure compliance.

With the changing landscape of cannabis regulations, it is crucial for businesses and consumers to stay informed about the latest policies and guidelines. The legalization of hemp and the increased acceptance of marijuana have opened up new opportunities for the CBD industry. However, it is still important to navigate these opportunities responsibly and in accordance with the law. By staying up to date with the latest regulations and working within the guidelines set by platforms like Meta, businesses can effectively promote their CBD products while ensuring compliance.

In conclusion, Meta's updated cannabis advertising policy reflects the evolving landscape of cannabis regulations. The acceptance and legalization of hemp and marijuana have led to changes in advertising rules on various social media platforms. CBD, with its non-psychoactive nature and potential health benefits, has gained popularity among consumers. With the updated policy, businesses can now promote non-ingestible CBD products on Meta's platforms, opening up new opportunities for the CBD industry. However, it is important for businesses to familiarize themselves with the specific guidelines and limitations to ensure compliance. The CBD industry continues to grow, and staying informed about the latest regulations is crucial for success.

0. “Meta Will Now Allow Limited CBD And Hemp Advertising On Apps …” www.marijuanamoment.net, 10 Aug. 2023, https://www.marijuanamoment.net/meta-will-now-allow-limited-cbd-and-hemp-advertising-on-apps-like-facebook-and-instagram/

1. “Meta Allows CBD Advertising” mgmagazine.com, 10 Aug. 2023, https://mgmagazine.com/cannabis-news/meta-allows-cbd-advertising/

2. “CBD Against Diabetes? – Prevention, Treatment, News …” www.atmph.org, 10 Aug. 2023, https://www.atmph.org/health/does-cbd-help-with-diabetes/

3. “What is the Difference Between THC and CBD? – Canax Life” www.canaxlife.com, 10 Aug. 2023, https://www.canaxlife.com/blogs/cbd-news/what-is-the-difference-between-thc-and-cbd

4. “Panacea Life Sciences Holdings, Inc. Celebrates National CBD Day …” www.morningstar.com, 10 Aug. 2023, https://www.morningstar.com/news/globe-newswire/8889472/panacea-life-sciences-holdings-inc-celebrates-national-cbd-day-august-8th-by-shifting-to-an-everyday-low-pricing-model-to-meet-customer-needs

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